The authors set about crafting the world’s funniest joke, using all the tools they’ve learned along the way.
Two hunters are out in the woods when one of them collapses. He doesn’t seem to be breathing and his eyes are glazed. The other guy whips out his phone and calls emergency services. He gasps, “My firend is dead! What can I do?” The operator says, “Calm down. I can help. First, let’s makes sure he’s dead.” There is silence, then a gunshot. Back on the phone, the guy says, “Okay, now what?”
Not very funny, eh?
In hindsight, the joke’s blandness makes sense. The world’s funniest-rated joke isn’t going to be the zinger that the most people find hilarious, it’s going to be the zinger that the least number of people find offensive…. “It’s the color beige in joke form.”